Businesses of all sizes use Twitter. Companies like Apple and Virgin America can reach hundreds of thousands of followers in a single tweet. Small businesses, like food trucks and florists, use Twitter to help new customers find them for the first time. Whatever your business's size or goals, using Twitter strategically takes planning, creativity, and continued optimization. Join marketing expert Brad Batesole in this course, as he explains how to jumpstart a Twitter account for your business.

Learn how to create a great username and profile, define your brand personality, and begin tweeting. Discover how to use Twitter to generate leads and track the impact of each tweet so you can determine what's working and what's not. Find out how to integrate Twitter into your website, create an advertising account, and measure the results of promoted tweets and accounts.

Need help managing your Twitter efforts? Learn the best tools for monitoring your feed and scheduling tweets. Plus, get tips for extending special offers on Twitter and tracking your results with Google Analytics.

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