User experience is all about catering the design of a product or service to fit the needs of users. UX research plays an important part in this, helping you thoroughly understand those users, assess how well you're serving their needs, and uncover opportunities to create something even better.

This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.