Using engagement data to drive nonprofit impact

The social media landscape changes every 6 months, and the smartphone is only accelerating this change. Don't blindly follow the latest social media fads and gurus to guide your social media strategy. Fortunately there is a ton of engagement data around what people are doing on your site (Google Analytics) and social platforms/profiles (Facebook Insights and other native analytics platforms). Learn to look at your organization's own data to see what is driving real value. If your organization can gather, analyze, and act on its data it will be ready to jump on the next trend in a way that drives real impact.

We’ll start with the 5 truths that apply to all social media platforms. Then, we’ll walk you through the “Big Three” platforms: Youtube, Facebook, and Twitter. For each, you’ll learn:

What are the basics? How does this platform work?
Insight into the backend: understand the platform in order to optimize your strategy
Advanced tips to boost your engagement
Case studies: steal ideas from other organizations that are effectively using the platform
We’ll answer the age-old question: how to be human on social media. You’ll learn how to:

Be healthy on social media
Go where your audience is
Build relationships
Be interesting!
Lastly, we’ll dive into how to use data to enhance your approach. You’ll see walkthroughs and insights from:

Youtube Analytics
Facebook Insights
Twitter Analytics
Google Analytics
Other external social media tools
which will teach you how to use each platform to find insights about your users and turn those insights into action. We’ll give you strategies to engage your whole team in the process and begin to build a Data Culture at your organization!