How to Make Sure You and Your Research are Heard Accurately in a Noisy Media Environment

This course will guide you through time-tested methods for successful science communication, including:

identifying the specific audience you want to reach
developing main messages to secure accurate media coverage
mastering interview dos and don'ts
analyzing effective interviews
answering off-base questions
dealing with "trap" questions
talking about uncertainty while leading with what you know
thinking objectively about advocacy
I've helped hundreds of scientists secure accurate, effective media coverage for their work. From releasing research, to delivering Congressional testimony, to prepping a scientist for the Colbert Report, I've helped researchers makes sure their voices are being heard.

My background is in communications and when it comes to communicating about science, the standard rules of PR and marketing just aren't good enough. That's because scientists and other academic researchers prize accuracy and integrity above all else.