How do you design apps that connect with customers and get them excited? Find it with this complete UX research toolkit.

What is the key ingredient that makes apps successful? They start with a laser focus on what users need. This course teaches you the tools and techniques needed to help you step into the shoes of customers – allowing you to shape concepts that connect and design products that stick.

Learn the professional secrets of conducting crucial user research quickly and inexpensively. Following a 6-step approach you will learn how to:

Shape a concept
Screen app ideas
Conduct primary research (IDIs, surveys)
Create customer journeys, personas and empathy maps
Use participatory design to refine and prioritize
Use Voice of the Customer research post-launch
There are dozens of techniques, tools and apps discussed.