We’re hardwired to come to every story tacitly asking one question: what am I going to learn that will help me make it through the night? We’re looking for inside intel on how to best navigate the unpredictable, scary, beautiful world we live in. As a result, there’s a set of specific unconscious expectations readers have for every story — expectations that have nothing to do with the surface plot or how beautifully the story is written. By decoding your reader’s hardwired expectations – and how to meet them – you’ll be able to create a story that will rivet readers from the very first sentence.

In this session you’ll learn:

The truth about the writing myths that are holding you back, and why story trumps beautiful writing every time.
What it is that actually hooks and holds readers, and how to create the underlying foundation from which a riveting story organically springs.
One by one, the specific expectations that readers bring to every story, which together create a set of guidelines that will help you keep your story on track.
Why, as a storyteller, you are one of the most powerful people on the planet.