Here's A Sneak Peek Of What You'll Learn… How to radically improve your persuasive powers, that require no “trial closing”, test selling, scripted language patterns or “pressure” selling! You’ll discover a whole new way of persuading with integrity that leads naturally and automatically to the listener saying “yes!” Discover Michael’s step-by-step approach to persuading others that’s been tested in the real world and used to persuade and win seven figure contracts, change the minds of large groups of people etc.

How to listen so really hear what people are saying

How to find out what’s driving and organising the listener’s world view so your messages get past their internal GATEKEEPER and are able to impact and be acted upon (this is the real trick behind powerful persuasion - the subject feels the idea and change in perspective has come from them)

Discover the top 4 things CEOs say gets their attention, so you can know how to influence senior stakeholders

Learn power persuasion questions - questions that shift someones mindset from impossible to possible, from past to present, from internal to external and so much more

What level to shift your persuasion framing to, when conversions get “bogged-down”, if you want to create agreement

What direction to shift to, if you want to deliberately stall things and create a mismatch in a person’s thinking, to help them make a better decision

#1 thing every top persuader and sales professional does BEFORE they ask a question that you should too… if you want to skyrocket your chances of success

The 1 thing you must be willing to DROP if you want to become far more persuasive

The one mindset shift learned from military generals that when you use will greatly help you become a persuasion master

Discover the secrets of “image makers” to create credibility and authority so you can leverage their tactics too to increase your credibility (even if you worry you won’t be perceived as credible)

Which attributes you have complete control on that are guaranteed to build credibility fast that many people completely overlook

Why anticipating and pre-reading the governing attitudes present in your audience is vital if you want to gain credibility and not be ignored

Hear Michael share tips and tactics he’s used to gain instant credibility in ‘hostile’ high pressure corporate environments

Discover one of the biggest reasons why so many people’s efforts to persuade fall flat on their face… and how to make sure this mis-step DOESN'T happen to you…

Learn the second most common reason people fail to persuade that Michael has observed in his 30 years as a consultant and professional communicator

Understand why it is vital to set the right conditions early on in the persuasion process if you want a decision to be made

Learn why “self-persuasion” is the first port of call, if you want to persuade and influence others

How to maximise your chances of your persuading others by entering the persuasive process with the right mindset and attitude

The #1 attitude that gets in the way of being an effective persuader and the #1 mindset shift to change to become more persuasive

The #1 thing that you MUST penetrate in your listener's mind if you want to persuade them before you start your “persuasion”

Why persuasion is never about arm-twisting, coercion, or trying to “dominate” someone else with sleight of mouth patterns, logic-games or ‘point scoring’, but is about something much more effective instead (which makes being persuasive much more rewarding)

Discover the principles behind Purest Persuasion that radically change how you persuade (and the results you can get!) You’ll learn the same strategy and process Michael and other top persuaders use to influence, persuade and get more yeses!

Why conditional thinking and goal directed persuasion trumps ‘covert’ language patterns and hard selling or pressure cooker persuasion techniques every time

Understand the “logic of persuasion” that starts from inside the person you want to persuade…

Discover the first priority to address before you formulate a single suggestion if you want to be persuade and influence with much greater ease and effectiveness … (expert persuaders are masters at quickly doing this and so are far more effective)

Learn what is the most persuasive thing and why the ‘syntax’ of it, is so important (almost all courses on persuasion overlook this elusive yet vital distinction)

Understand the six principles of persuasion that every persuaders should know and which one is the MOST important (that you can influence in every interaction…)

Why focusing on the “features and benefits” is a wasted effort IF you haven’t first taken care of this vital component (So many fail to address the first priority of persuasion and so their persuasion falls flat on it’s face!)

Discover Michael’s strategy for formulating messages that are tailored precisely to hit their target (You’ll never have to rely on scripts to be persuasive when you understand how to do this)

How to make an imposition and “push back” OK and something you can use… to be even more persuasive

Learn Michael’s go-to tool for structuring and tracking what a person is saying and how to ask insightful questions that direct a listeners attention and lead them to decide “yes!”

Uncover the art of finding the ‘fixed point’- the point in the conversation where the person you are looking to persuade unconsciously reveals what it will take to create an instantaneous shift in their perspective (imagine knowing ‘the logic of persuasion’ that will shift a no to a yes, for the person person you want to influence)

The 3 emotional triggers you always want to think through if you want your persuasion messages to be be accepted with the least resistance and evoke action in your listener…

The 6 categories of experience you want to filter your message through, used by politicians advisors to create powerful messages that land on target

The 5 ‘time horizons’ to consider to penetrate beyond the apparent problem or obstacle, to ignite action and shift a listener from “I’m not sure” to “Yes!”