The success of a product or service goes beyond the bottom line. Customer satisfaction should be the primary goal of any business. Design thinking is a tool that leading organizations use to put their customer first. In this course, leaders from companies like Procter & Gamble, Spanx, and Netflix explain how to apply a design thinker's methods to customer experience and product development. Learn how to embrace empathy, prototype early and often, differentiate your product, and appreciate failure. Plus, get tips to incorporate design thinking into your everyday life.