->

Writing White Papers
Writing White Papers
White papers were originally produced by governments, but now serve a vital purpose in marketing departments worldwide. A white paper is a deep dive into a concept, initiative, or product, designed to educate and persuade by framing issues in a clear way. In this course, corporate communications pro Tom Geller leads you through the format, purposes, and uses of white papers; helps you define what you want your paper to be; and then helps you make it a reality. You'll finish this course with information about where white papers fit in the greater business ecosystem—and how to make your paper the best it can be.


  • Introduction
  • 1. Exploring White Papers
  • 2. Matching Format to Audience
  • 3. Creating a White Paper
  • Conclusion


 TO MAC USERS: If RAR password doesn't work, use this archive program: 

RAR Expander 0.8.5 Beta 4  and extract password protected files without error.


 TO WIN USERS: If RAR password doesn't work, use this archive program: 

Latest Winrar  and extract password protected files without error.


 Coktum   |  

Information
Members of Guests cannot leave comments.




rss