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Selling with Authenticity
Lynda - Selling with Authenticity
Having a successful career in sales doesn't mean compromising your values. In fact, authentic salespeople often have the most success in sales. Learn how to bring authenticity, curiosity, and your true self to your sales role, with these lessons from Lisa Earle McLeod and Elizabeth (McLeod) Lotardo. Explore the purpose of sales, from multiple perspectives. Discover how to put the human touch back into customer interactions and use your authentic curiosity to spark great sales questions. And since life on commission isn’t easy, Lisa and Elizabeth also offer some advice for managing your personal finances and reducing anxiety around quotas.

 


  • Selling While Human
  • 1. The Purpose of Sales: According to You, Your Boss, and the World
  • 2. Human to Human: Customer Interaction
  • 3. Life on Commission


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