Getting quality online reviews is notoriously hard. Getting a large quantity of great reviews is even harder.

Most review websites showcase the extremes – the customer who had the outstanding experience and the once-off, disgruntled customer who will never come back to your business again.

We started thinking about this problem by asking the following questions:

If your business sees 10-100 people per day, why do you only get a handful of reviews each month?
Do customers know where they can leave reviews?
How do customers find your Google Business review page?
Do you want all customers leaving reviews on all sites?
Why would someone want to leave a review?

After asking the above questions, we developed a survey form that solves a large part of the customer review problem.

The survey flow for a happy customer is as follows:

A customer visits your business
They experience your service or buy your product
They are given a card asking if they’d like to leave a review. The incentive is that they are entered into a monthly draw to win one of your products or services
The card shows a unique website link where they visit to complete a short (<3 minute) survey.
They’re a happy customer so rate your service 4 or 5 stars.
Within the survey, they are asked which sites they currently leave reviews on. They are then lead to the exact page where they can quickly leave their glowing review.
You get sent an email with their details so they can be entered into your monthly prize draw.
Your business ends up with more, better-quality reviews and shows up higher in review site search results.

The survey flow for an unhappy customer is as follows:

A customer visits your business
They experience your service or buy your product
They are given a card asking if they’d like to leave a review. The incentive is that they are entered into a monthly draw to win one of your products or services
The card shows a unique website link where they visit to complete a short (<3 minute) survey.
They’re an unhappy customer so rate your service 1,2 or 3 stars.
Within the survey, they are asked to give detailed feedback on why they are unhappy and what they think should change in the business.
You get sent an email with their details so they can be entered into your monthly prize draw.
Your business ends up with detailed, quality feedback so you can improve your service.

This course outlines how to set up your own branded, company review form to help you capture more online reviews and customer feedback...the honest way.
Who is the target audience?

Business Owners
Entrepreneurs
Businesses seeking honest feedback