https://www.skillshare.com/en/classes/branding-building-blocks-create-a-compelling-brand-moodboard/842388939

Ever wondered what the building blocks of a branding project is? If your mind went straight to logos, then think again! This class takes a deep dive into one of the most essential parts of the design process: the brand moodboard! This class is not just designed to guide you to creating a compelling and cohesive moodboard for your brand but also contains all the necessary steps before it.   This class will take you through a fictional client branding process using a fictional brief packed with real-world tips to prepare and shape you into a confident and strategic brand designer.

What will I learn in this class?

• An understanding of why moodboards are important and strategic for any branding process
• A detailed and thorough questionnaire example of what questions to ask a client before beginning a project
• How to build an air-tight brief and strategy extracted from the questionnaire answers 
• A walk-through and insights on how to find and hunt for visual references using specific guidelines and categories
• How to compile, filter and finetune your visual references on Adobe Illustrator
• Using my specific format, you'll learn how to build your moodboard and visually manipulate your references
• How to put it in a presentation format and tips on presenting to a client