Level: Beginner | Audio: Spanish | Subtitles: Spanish, English, Portuguese, German, French, Italian, Polish, Dutch

https://www.domestika.org/en/courses/508-inbound-marketing-basic-concepts

Learn a method to create a content strategy that resonates with your audience

Traditional marketing strategies are becoming outdated, which is why one of the biggest challenges for brands is to capture a customer's attention in a highly saturated market. This is where inbound marketing comes in, a combination of non-intrusive advertising and marketing techniques that accompany customers through their buyer journey. Lucas García, director and founder of the Socialmood agency, specializes in communication and branding, helping brands connect with their audience through digital content. In this online course, learn the fundamentals of inbound marketing and how to develop a content strategy. Discover why it's crucial to help your customer and offer them added value, even though they may not buy the product or service, and how to achieve that.