What you'll learn
Basics of setting up and managing a Microsoft Advertising account
How to structure campaigns for maximum impact
Techniques for effective keyword research and selection
Strategies for optimizing ad copy and landing pages
Use of ad extensions to enhance visibility and click-through rates
Approaches to budget management and cost-effective bidding strategies
Methods for tracking conversions and measuring campaign success
Best practices for remarketing to past visitors
Insights into advanced campaign types like shopping and mobile app ads
Understanding the nuances of seasonal trends and how to adjust campaigns accordingly

Requirements
A computer with internet access
Basic understanding of digital marketing principles
An interest in learning about pay-per-click (PPC) advertising

Description
Unlock the potential of Microsoft Advertising to transform your digital marketing efforts in this comprehensive guide. Microsoft Advertising, formerly known as Bing Ads, offers a robust platform that allows businesses to connect with millions of users on Bing, Yahoo, and other search networks. This course is meticulously designed to take you from the fundamentals of Microsoft Advertising to advanced campaign strategies, ensuring you leverage every aspect of the platform to reach your marketing goals effectively.
This in-depth course starts with the basics, introducing you to the layout and functionalities of the Microsoft Advertising platform. You will learn how to set up and structure your account to maximize your advertising efforts. From understanding campaign settings to selecting the right keywords, you will gain insights into how to craft campaigns that speak directly to your target audience.
As the course progresses, you will delve into more sophisticated topics such as conversion tracking, remarketing, and the nuances of bidding strategies. Each section is crafted to build on the previous one, ensuring a logical progression that reinforces learning and practical application
in the real world. You will explore various ad formats and discover how to optimize ads for mobile devices and local advertising, tapping into geo-targeting features to reach customers close to your business.
Furthermore, you will learn about the importance of ad extensions, which can enhance your ads and improve click-through rates. The course also covers strategic bidding techniques and budget management to ensure you are getting the most out of your ad spend.
With a special focus on keyword optimization and negative keywords, this course teaches you how to refine your audience targeting to exclude irrelevant searches, saving you money and increasing campaign efficacy. You will get hands-on experience creating and managing different types of campaigns, including search, display, and shopping ads, each tailored to specific business goals and user intents.
By the end of this course, you will not only understand how to effectively use Microsoft Advertising for your business but also be able to analyze and optimize your ads for improved performance. Whether you're a small business owner, a marketing professional, or a freelancer, this course equips you with the skills and knowledge to drive significant results through Microsoft Advertising.
Who this course is for:
Marketing professionals looking to expand their advertising skills
Business owners wanting to increase their online presence
Freelancers seeking to offer PPC management services
Students interested in a career in digital marketing
Anyone curious about the functionalities of Microsoft Advertising