What you'll learn

How to set up Facebook Business Manager and optimise it for success

What events manager is and how to install the Facebook Pixel on your website

How to create your first Facebook ad campaign (a step-by-step guide)

How to improve the performance of existing Facebook Advertising Campaigns

Requirements

No Facebook Advertising experience needed!

Description

If you're a business owner, entrepreneur, or marketer looking to get started advertising your business on Facebook - this class is for you!As we enter the 2020s, it's never been more critical for companies to be able to effectively advertise their business online. For instance, mobile advertising spending is expected to surpass $240 billion dollars by 2024.If you're getting started with Facebook advertising for the first time, it might seem pretty overwhelming, which is why I created this beginner guide to Facebook advertising.And even if you have run a couple of campaigns before, it doesn't hurt to go over the basics, right?In this class, you're going to learn:How to set up Facebook Business Manager and optimise it for success.What events manager is and how to install the Facebook Pixel on your websiteHow to create your first Facebook ad campaign (a step-by-step guide)I also provide you with five extra tips that will help you:Come up with advertising strategiesAnalyse your campaign resultsImprove the performance of existing campaignsYou'll leave this class with more knowledge of the advertising platform and feel more confident in your ability to create compelling Facebook ads.If you run into any issues with anything I cover during this class, please feel free to leave a comment in the discussions panel, and I'll get back to you as soon as possible with some support.I've also created a guide with some tips and resources so you can keep up with everything happening in the industry in real-time.