People buy products from other people—especially people they already know well and with whom they’ve cultivated an authentic, open relationship. As buyers today continue to become better informed and more aware of significant product knowledge early in the sales cycle, it's no surprise that, when it comes to closing new deals, your success rate hinges more than ever on human relationships.

In this course, sales expert Ronnell Richards shares practical guidance on how to build relationships that will positively impact your sales success. Ronnell covers key topics such as how to skillfully navigate the prework stage of the sales cycle—including crafting your LinkedIn profile with prospecting in mind and defining your ideal buyer persona up front—how to cultivate strong sales relationships, including delivering a successful presentation and securing sales referrals, and how to continually hone your relationship-building mindset.