What you'll learn

Understand the purpose of a business story.

Learn to structure and deliver your brand story.

Adopt strategies to motivate your employees through storytelling.

Understand how to include a story in your sales pitch.

Recognise the types of business pitches that work well with stories.

Explore case studies for well-known brands that have used storytelling effectively.

Requirements

No specific requirements.

Description

Do you want to build authentic relationships with your clients and customers? Would you like to share your story as a business instead of creating yet another advertisement? Do you need help crafting compelling stories that resonate with your stakeholders? If so, this is the course for you!In the modern business world, it’s no longer enough to focus on traditional advertising. Genuine storytelling can be a powerful way to share your messages, goals, and values with your audience. Advertisements can be found anywhere you look, but a business story is unique because it involves listeners in your journey. From television to novels, stories draw people in by making them feel something. Once you understand how to tell yours, you'll quickly see how forming an emotional connection can help you build trust, reach new markets and stand out from the competition. If we consider the fact that 52% of consumers state that they're more likely to support brands that work toward a greater purpose, we can see how imperative it is that we get our story across.Through six video-based lectures, we will provide you with all the tools you need to maximise your creativity and tell your story in a way that will resonate with your target audience. We'll also discuss how to incorporate sales pitches and blend the lines between storytelling and advertising. You will work through common obstacles to success and learn the best practices that have helped real-life companies use storytelling to drive sales and provide value to their customers. Additionally, you will be offered tips and advice for how you can build a strong and effective pitch in as little as 5 seconds! We're confident that upon completion of this course, you'll have all the necessary knowledge and skills to approach your storytelling goals with a new perspective. Instead of simply reciting some facts about your organisation, we'll show you how to create a compelling narrative to persuade, motivate and inspire your audience. Enrol now to learn more!   

Overview

Section 1: Introduction

Lecture 1 Introduction To Business Storytelling

Section 2: Storytelling For Business Marketing And Sales

Lecture 2 Getting Started With Business Storytelling

Lecture 3 What Makes A Good Sales Pitch?

Lecture 4 Types Of Business Pitches To Grow Your Client Base

Lecture 5 Pitching To Engage Your Employees

Lecture 6 Successful Pitches

Section 3: Conclusion

Lecture 7 Conclusion

Managers who want to learn more about how storytelling can drive sales.,Business owners who want to build authentic connections.,Entrepreneurs who want to share their origin stories.,Leaders who want to take control of their brand narrative.,Marketing professionals who want to combine stories and sales pitches.,Professionals who are looking to understand storytelling as a marketing device.