What you'll learn

Learn the basics of marketing

Understand the basics of marketing strategy

Explore research and analysis methods

Utilize the knowledge gained from today's training to create a real-world marketing plan

Requirements

No special skills needed.

Description

Master the fundamentals of marketing and gain the insights you need to thrive in the dynamic landscape of businessIn this e-learning video course we will quickly review marketing basics to understand the overall picture.Marketing is essential for all businesses. With clever marketing, you can increase revenue and grow the company. It is also essential for creating products and services that are customer-centric.Through this Basic Marketing Video Course, participants will understand the basic flow of marketing. In order to leverage company strengths, it is also helpful to analyze your company and competitors. Based on this knowledge, all participants will be able to define the direction their company is aiming for and make concrete plans that align with the company vision and mission.Video Corse Curriculum: CHAPTER 1What is Marketing?Learn the basics of marketingMarketing definitionMarketing value for company and customersMarketing success story [real-life examples case study][Exercise] Stories of successCHAPTER 2Marketing StrategyUnderstand the Basics of Marketing StrategyMarketing strategy definition3 do’s of marketingStep-by-step guide for creating a marketing strategyCHAPTER 3Basic/AnalysisExplore Research and Analysis MethodsWhat is marketing researchBasics of in-house marketing analysis [VRIO analysis]External marketing analysis [Porter’s 5 forces analysis]Comprehensive analysis [SWOT analysis][Exercise] SWOT analysis of the current companyCHAPTER 4STP Marketing ModelIdentify STP and learn how to embody itWhat is STPSegmentationTargeting][Exercise] TargetingPositioningCHAPTER 5Marketing MixUtilize the knowledge gained from today's training to create a real-world marketing planWhat is the marketing mix? [4P]Creating an optimal marketing mix [ensure consistency with STP/iterate using PDCA]