https://www.linkedin.com/learning/build-your-marketing-technology-stack

A marketing technology, or martech, stack is a set of tools that your marketing team can use to plan, execute, and measure all aspects of your digital marketing objectives. With the explosion of new capabilities, vendors, platforms, and technologies in this space, it's more important than ever to carefully choose your components and build the stack that's right for your organization. In this course, instructor Darrell Alfonso shows you how to strategically build your business's martech stack, regardless of size, to more easily attract and retain customers. Explore the major elements of a good martech strategy, potential pitfalls and common mistakes, core marketing tools and real-world use cases, and key metrics to measure success. Along the way, Darrell offers practical insights on how to stay abreast with current martech trends and technologies to ensure return on investment.