Social media never really stands still, and neither can your social media strategy. In this course, veteran marketer and Silicon Valley top voice Anke Audenaert demonstrates some of the most up-to-date strategies for using social media to find new customers, scale your business, and build your brand. Learn how to plan a targeted social media campaign, develop an online presence, effectively leverage a variety of social media platforms and channels, and create a robust content marketing plan. Along the way, Anke shows you how to build a following, manage complex customer interactions, and design and implement effective social media ads.