What you'll learn

Gain practical skills in Eloqua's key features for effective marketing automation.

Learn to create engaging campaigns, segment audiences, and analyze campaign performance.

Understand the power of Eloqua integration with other systems for seamless marketing workflows.

Discover expert tips and tricks to optimize your Eloqua strategies and drive impactful results.

Requirements

No prior experience or knowledge required. This course is designed for beginners to medium-advanced students, catering to a wide range of skill levels.

Description

Welcome to the Eloqua Learning Journey, a comprehensive course designed to equip you with the knowledge and skills to harness the power of Eloqua for marketing automation success. From fundamentals to advanced concepts, dive deep into Eloqua's features, tools, and strategies. Whether you're a beginner or a seasoned marketer, this course will guide you through every step of the journey, providing practical examples, hands-on exercises, and expert insights. Unleash the true potential of Eloqua and take your marketing automation skills to new heights. Enhance your career prospects with valuable Eloqua skills. Eloqua is widely used in marketing automation, and being proficient in it opens doors to various job opportunities in digital marketing, demand generation, and CRM roles. By learning Eloqua, you can streamline your marketing efforts, automate repetitive tasks, and optimize campaign performance. Increase efficiency, save time, and reduce costs by leveraging the power of Eloqua’s automation capabilities.This course contains :Module 1 - Eloqua FundamentalsIntroduction to Eloqua: Learn the basics of Eloqua and its role in modern marketing.What is Eloqua?About Eloqua user interfaceEloqua homepage explainedEloqua settingsAbout Eloqua MarketplaceKey Take AwaysModule 2 - Contacts & DataContacts, custom objects and data ingestion in EloquaContacts & Data - Course IntroductionContacts & Custom ObjectsField, Views and Tracking FieldsManual Data Import to EloquaEloqua & Automatic Data IngestionEloqua & Salesforce IntegrationUnderstanding Eloqua REST APIsImporting Data to Eloqua via SFTPExporting Data from EloquaModule 3 - Assets & ComponentsMaster the art of creating compelling assets and maximize your impact with Eloqua's versatile components.Deep diving into Eloqua Assets & ComponentsThe role of Assets & ComponentsEmails & Templates in EloquaForms & Landing PagesModule 4 - Subscription ManagementThe Eloqua Subscription Management course dives into the world of managing contact subscriptions and preferences.About Eloqua Subscription ManagementOPT-in process explained (with examples)OPT-out process - How it works?Module 5 - Eloqua SegmentationWe will explore the power of segmentation to identify and group contacts based on specific criteria, allowing you to tailor your messaging and deliver highly relevant content.Understanding Segmentation Principles in EloquaWhat are the Eloqua Segments?Practice - Eloqua SegmentationModule 6 - Eloqua OrchestrationThe Eloqua Orchestration course is designed to empower marketers with the knowledge and skills to automate and optimize their marketing workflows.Customers Journey & Eloqua OrchestrationAbout Simple & Multi-Step CampaignsUnderstanding "Actions" in a Multi-Step CampaignUnderstanding "Decisions" in a Multi-Step CampaignA/B Testing in EloquaUnderstanding how Programs work in EloquaPractice Session on OrchestrationModule 7 - Eloqua Housekeeping & Leads ScoringThe Eloqua Housekeeping module focuses on essential maintenance tasks such as updating and matching rules, exploring housekeeping principles, understanding the importance of lead scoring, and providing a hands-on practice session for effective campaign management and data maintenance.Why do we need Housekeeping in Eloqua?Eloqua Housekeeping PrinciplesUnderstanding Eloqua Data ToolsUsing Update Rules in EloquaHow to Use Eloqua Match RulesContacts Washing Machine in EloquaEloqua Leads ScoringPractice Leads ScoringModule 8 - IP WarmingLearn the best practices and strategies for gradually establishing a positive reputation for your sending IP addresses.Intro and Definition of IP WarmingGoals of IP WarmingBenefits of IP WarmingIP Warming Best PracticesTimeline needed for IP WarmingIP Warming and ISPsSetting Up Eloqua for IP Warming (full example)IP Warming PrerequisitesSPF - How it works?About DKIMDMARC - why is needed?Module 9 - Tips & Tricks (periodically updated with new materials)Explore practical tips, best practices, and real-life case examples to enhance your Eloqua skills and optimize your marketing automation campaigns. This module will contain 15 lessons which are being added periodically.Creating a Fully Automatic Campaign in Eloqua for "Happy Birthday"How to Use Date Calculator in Programs or CampaignsRemoving Contacts and CDO fields Without Impacting Eloqua StructureAutomatically Removing Contacts from EloquaMobile Phone numbers adding country codes with Contacts Washing MachineRemoving Contacts & CDO fields without impacting Eloqua structure

Who this course is for

This course is suitable for anyone interested in learning about Eloqua, including marketing professionals, business owners, and individuals seeking to enhance their digital marketing skills.

Oracle_Eloqua_-_Learning_Journey.part1.rar - 995.0 MB

Oracle_Eloqua_-_Learning_Journey.part2.rar - 995.0 MB

Oracle_Eloqua_-_Learning_Journey.part3.rar - 995.0 MB

Oracle_Eloqua_-_Learning_Journey.part4.rar - 995.0 MB

Oracle_Eloqua_-_Learning_Journey.part5.rar - 348.0 MB