Published 3/2023MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 2.94 GB | Duration: 2h 25m
Discover the secret to skyrocketing your business or career with just 3 hours of mastering the Concepts of Digital Marke What you'll learn Understanding digital marketing basics Developing a digital marketing strategy Implementing and measuring digital marketing tactics Staying up-to-date with digital marketing trends Requirements No past experience required Suitable for all types of businesses (digital product, physical product, service, B2B, B2C) Description Are you tired of spending and money on marketing strats that don't work?If so, it's to take control of your digital marketing with our comprehensive course on the Concepts of Digital Marketing. In just 3 hours, you'll gain an understanding of the essential tools and techniques needed to succeed in today's digital age. From the customer journey to SEO and SEM, we cover everything you need to know to start seeing results that will make your competitors jealous.Our course is designed to be highly interactive, with practical tips and checklists packed into every section. You'll learn about the importance of having a website and the benefits of a progressive web app. We'll also show you how to prioritise keywords using the Intent Relevance Framework, and give you an overview of email marketing and social media marketing.Perhaps most importantly, we'll give you a framework for checking the relevance of digital marketing to your sector. With our Digital Usefulness Index, you'll be able to assess the potential impact of digital marketing on your business or career.Don't let a lack of knowledge hold you back. Sign up for our course on the Concepts of Digital Marketing and start seeing results today.Who this course is for:Website Owners.Business Owners.Social Media Marketers.Digital Marketers.Newcomers.Brand Owners.Side Hustlers.Freelancers. Overview Section 1: About the Instructors Lecture 1 Meet the Instructor: Siddhesh Lecture 2 Meet the Instructor: Gaurav Section 2: Introduction Lecture 3 Introduction to Digital Marketing Lecture 4 Relevance of Digital Marketing to various industries Section 3: Customer Journey Lecture 5 Purchase Funnel Lecture 6 Thinking as a consumer Lecture 7 Connecting consumer needs - AIDA Model Lecture 8 Application of AIDA Model Section 4: Important Metrics in Digital marketing Lecture 9 Key Terms in Digital marketing Lecture 10 What is CTR and Conversion Lecture 11 10 Tips to improve your CTR Section 5: All about WEBSITE Lecture 12 What is a Website? Lecture 13 Benefits of a Website Lecture 14 Progressive Web Apps Lecture 15 Example of Progressive Web App Lecture 16 Importance of having a Website Section 6: Framework for checking relevance of Digital Marketing to your sector Lecture 17 Starting with Digital Usefulness index Lecture 18 What is Reach and Frequency? Lecture 19 Explanation - Digital usefulness Index Section 7: SEO and SEM Lecture 20 Why SEO? Lecture 21 Benefits of SEO Lecture 22 On page SEO Lecture 23 Off page SEO Lecture 24 Why SEM? Lecture 25 Importance of SEM to various industries Lecture 26 Conjoined Twins - SEO & SEM Section 8: The Digital Demand curve Lecture 27 Demand Curve for search Section 9: How to prioritise Keywords - Intent relevance framework Lecture 28 Why this Framework? Lecture 29 Explanation - Intent Relevance Framework Section 10: Email Marketing Lecture 30 Best practices - Email Marketing Lecture 31 Recent examples of innovative and effective emails Lecture 32 AI in email marketing Section 11: Social Media Marketing Lecture 33 Overview - Social Media Marketing Lecture 34 Overview of Email Marketing Lecture 35 Current trends in Social Media marketing Section 12: GOOGLE Lecture 36 The Google Ecosystem Section 13: App Store Optimisation Lecture 37 Overview - ASO Lecture 38 Discovery, Engagement and Retention Lecture 39 Key difference between SEO and ASO Lecture 40 Factors Influencing ASO Section 14: Key Takeaways Lecture 41 Key Takeaways Anyone looking to add highly paid skills to their CV,This course caters to a diverse range of ambitious individuals, from bright-eyed students and savvy business owners to visionary marketing leaders and their dynamic team members.,Website owners who want to improve and attract more traffic and sales HomePage:
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