Published 2/2023MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 2.67 GB | Duration: 2h 35m
Create your presence on social media, develop content that works, and learn to advertise and measure your success. What you'll learn Learn to understand your customer and prepare your social media presence Content is critical! Build a content strategy utilizing valuable industry frameworks Strats for building a following, interacting with your customers and implementing advertising Learn to focus on the data that matters to your unique goals; how to use the metric tools; and how to measure what is and what is not working Define your target audience, select the best social media channels for you and decide on your tone of voice Create your social media profiles, plan your content, create content your customers want and manage your content calendar Successfully engage followers, effectively advertise to reach beyond your initial customer base Use the right metrics and reports to evaluate and optimize your social media marketing Requirements No prior social media marketing experience is required. Description Are you looking for a social media marketing course that is comprehensive, hands-on, and easy to follow? If so, Social Media Marketing Strats 2023 is just what you need. This course provides everything you need to get started to build a presence for your business on social media.By the end of this course you will be able to:-Profile your brand on social media-Develop an effective content roadmap-Create appealing content for different social media platforms-Build a following-Interact effectively with your audience-Measure your successThis course is perfect for those who want to get started with social media marketing or those who want to take their social media presence to the next level. It is filled with practical tips and handy tools to efficiently create professional content in no and on a budget.The course workbook and video lectures will guide you step-by-step through the process of creating a social media marketing plan that works for your business. In addition, the knowledge checks throughout the course will help ensure that you understand the material and can put it into practice.If you're serious about social media marketing, this course, created by digital marketing experts with experience working with some of the largest social media platforms, is a great investment. Enroll today and get started on your path to success!Course SyllabusBuilding your social media strategy foundationLearn to understand your customer, select the social media channels that best fit your audience and prepare your social media presenceEstablish your social media presenceContent is critical! Build a content strategy and create content that fits the platform you choose and gets your message across to your customers.Build a followingLearn about different strats for building a following, interacting with your customers and start with advertising campaigns to attract the audience that matters most to your business.The metrics that matter in social mediaLearn to focus on the data that matters to your unique goals; how to use the measurement tools; and how to evaluate what is and isn’t working Overview Section 1: Course Introduction Lecture 1 Course Introduction Lecture 2 Instructor Introduction Section 2: Build Your Social Media Strategy Foundation Lecture 3 Introduction Lecture 4 Course Workbook Lecture 5 Planning for Social Media Marketing Lecture 6 Defining Your Target Audience Lecture 7 Understanding Your Customer's Journey Section 3: Prepare Your Social Media Presence Lecture 8 Selecting Your Social Media Channels Lecture 9 Establishing Your Tone of Voice Lecture 10 Create a Social Media Policy Section 4: Create a Strong Social Media Profile Lecture 11 Participating vs. Marketing Lecture 12 Creating Your Social Media Profiles Section 5: Develop and Manage Content Lecture 13 It All Starts with Content Lecture 14 Using the Hub and Spokes Model Lecture 15 Conducting a Content Audit Lecture 16 Repurposing Existing Content Lecture 17 Developing a Content Calendar Section 6: Optimize Your Content Lecture 18 Create Content Your Customers Want Lecture 19 Create Shareable Content Lecture 20 Adapting Content to Your Social Channels Lecture 21 Tools for Content Creation Section 7: Establish and Manage a Following Lecture 22 Building a Following Lecture 23 Interacting with Customers Lecture 24 Use Insights to Build on Success Section 8: Create and Target Your Social Media Ads Lecture 25 Deciding When to Advertise Lecture 26 Establishing Your Advertising Goal Lecture 27 Creating Effective Social Media Ads Lecture 28 Targeting Your Social Media Ads Lecture 29 Optimize Your Ads Section 9: Measure What Matters in Social Media Lecture 30 The Metrics that Matter in Social Media Lecture 31 The Right Metrics for the Right Goal Lecture 32 Evaluating ROAS and ROI Lecture 33 Optimizing Your Marketing Strategy Lecture 34 Conclusion If you want to learn how to be effective with social media marketing, then this course is for you.,The aspiring social media marketer.,The marketer or salesperson who wants to become more effective with social.,The business owner who needs to put their brand on the map. 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