Published 2/2023MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 1.07 GB | Duration: 1h 2m
How to create successful influencer marketing campaigns from start to sales What you'll learn What is influencer marketing? Real-life examples of successful influencer campaigns How to find on-brand and on-budget influencers My expert method for successfully contacting influencers 3 main influencer marketing deal structures How to negotiate pricing (for any budget) with influencers How to prep an influencer for a collaboration What happens after a collaboration goes live? How to fix bad collaborations and next steps Industry lingo: CPM, UTM Links, Briefings, UGC (User Generated Content), and more! Requirements A basic knowledge of Instagram is helpful, but I'll walk you through everything step-by-step Description Ready to launch your career in influencer marketing and start incorporating influencer campaigns into your marketing strategy? Then you're in the right place. This online bootcamp will teach you how to successfully work with influencers step-by-step, from how to find on-brand and on-budget influencers to how to brief them and launch influencer marketing campaigns with measurable results.Taught by an industry expert, Emily Claire Hughes, this no-frills bootcamp draws on Emily’s experience running micro to mega influencer marketing campaigns for international fashion, lifestyle, and education brands in the US, UK, and Europe. Learn her proven communication channels, tips for better response rates, and how you can save campaigns that don't go as planned. In this hands-on course, you’ll learn industry tips and tricks, what keywords and lingo you need to know, and what tools you can use to streamline your process and scale your success. We’ll start with the basics and then progress to getting your own campaigns up and running, all in the span of 90 easy-to-follow minutes.Whether you’re just starting out in marketing or looking to upskill your existing marketing knowledge, you’ll learn valuable influencer marketing skills in this online course loaded with industry knowledge and real-life examples.Ready to dive in? Overview Section 1: Introduction Lecture 1 Introduction Section 2: What Is Influencer Marketing? Lecture 2 What is influencer marketing? Lecture 3 Real-life examples Section 3: How to Find On-Brand Influencers Lecture 4 How to find influencers Lecture 5 Building and organizing your influencer database Section 4: Marketing Lesson: The Rule of One Lecture 6 The rule of 1 Section 5: Contacting Influencers Lecture 7 Emails emails emails emails emails Lecture 8 Types of influencer deals Lecture 9 How do you know if it's a match? Lecture 10 Insights: Examples and what you need to know Section 6: Pricing Lecture 11 CPM: How it works, why it matters, and how to calculate it Lecture 12 What can you leverage in pricing negotiations? Section 7: LIVE Collaborations Lecture 13 Setting yourself (and the influencer) up for success Lecture 14 Briefings, One Pagers, and Pre-Approved Stories Lecture 15 Your influencer collaboration checklist Lecture 16 My go-to tools, apps, and sites Lecture 17 Quick tip for better influencer communication Lecture 18 LIVE influencer marketing collaborations and UGC (user generated content) Lecture 19 Next steps and how to fix "bad" collabs Section 8: Closing advice ? Lecture 20 Let's sum it all up! This course is for anyone looking to level-up their career in marketing by working with influencers in an influencer marketing role OR current marketers who want to start utilizing influencer marketing. HomePage:
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