Last updated 12/2021MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 295.28 MB | Duration: 0h 51m

Learn the basics of DMP and how do they work, what data do they collect and how to activate the data across campaigns

What you'll learn

Fundamentals of a DMP (Data Management Platform)

Get familiar with Oracle BlueKai platform UI

Learn to add users, export audiences and install Apps in Oracle BlueKai

Learn to generate tags within Oracle BlueKai for Website tagging

Learn to navigate the Data Taxonomy

Requirements

Basics of Digital Marketing or Programmatic Advertising

Description

In this course, we will cover step by step guide to Oracle BlueKai and how to Inject, organize and Activate data in Oracle BlueKai and use it across different DSPs and SSPs DMPs are an important component of Programmatic Advertising and are used for granular audience targeting strats across DSPs and SSPs like Google Ad Manager, DV360, MediaMath, TubeMogul, etc.The course is divided into different sections, snted in a way to make your learning smooth1. Basics of DMPWhat is a DMP?How do they collect Data?What are they used for?What kind of data do they contain?2. Oracle BlueKai walk-throughOracle BlueKai is one of the largest DMPs available in the market. We will take you through the UI to make you familiar with the UI and you should be able to familiarize with:How to navigate within taxonomy of DataCreate Audience groups Export Audience snt dataPush the snts to the campaignsForecast reach for audience sntsHow to add users to the UI, etc.3. Articles on most frequently asked questions and advanced teology explained about Oracle Bluekai and DMPs in generalDMPs have been a very important tool for Digital Marketers and performance professionals as digital media grows more complex and more user data is created and collected on a daily basis, marketers, agencies and publishers need better ways to buy, sell and manage audience data beyond the standard suite of analytics tools. How do you capture all this valuable audience data, shape it into insights and then activate it to drive outcomes?

Overview

Section 1: Introduction to DMP

Lecture 1 Introduction to DMP

Section 2: Oracle BlueKai UI walk-through

Lecture 2 Oracle BlueKai : UI and Audience Taxonomy Walk-through with forecasting

Lecture 3 Export and Activate Audience Snts

Section 3: FAQs and Teology Guide of Oracle BlueKai

Lecture 4 Advanced teology explained

Lecture 5 FAQs and Answers

Section 4: Quiz

Lecture 6 Attempt your quiz

Anyone who is looking to gain knowledge in DMP from basics,Bners in Programmatic Advertising or Digital Marketing who want to upskill

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