Published 1/2023MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 5.27 GB | Duration: 4h 51m

HOW to THINK and STRATEGISE your digital marketing plan, through a hands-on course. Special focus on FMCG marketing

What you'll learn

digital marketing foundation

social media advertising

digital media planning

digital journey and marketing funnel

digital advertising

Tiktok advertising

Facebook advertising

Google advertising

YouTube advertising

Digital media buying

Linkedin advertising

Tiktok advertising examples

Influencers marketing

Requirements

basic marketing knowledge required

Description

Are you a FMCG / CPC marketing manager and some feel like a digital dinosaur when it comes to marketing? Do you feel overwhelmed by technology and jargons everyone else seems to talk about? You tried many other courses only to end up learning how to click buttons on a social media platform or buy an advertising but without understanding the strategy behind it?You're in the right place. I will teach you how to THINK about marketing in a digital world. Especially if you come from traditional FMCG marketing. And, I promise, I will not bore you with endless videos on how to set up a Facebook page, I assume you know it already, plus there are many other courses here that are better than this.This course is divided into four sections: WHY, WHO, WHAT and WHERE.We will b with the WHY as we discuss OBJECTIVES here. Why are we conducting a digital marketing campaign, and what do we hope to accomplish? Learn how the most relevant platforms like Facebook, YouTube, Google, TikTok, Linkedin, Twitter, look at setting objectives and the implications on what we can do on those platforms with marketing activities.Then, we will discuss WHO: the TARGET, or digital persona, and the digital journey. This work will serve as the foundation for subsequent content and touchpoint planning. In this section you will learn fundamental concepts in Digital marketing like Digital Journey and Marketing Funnel.Moreover you will learn about specific targeting activities, like re-marketing, precision marketing and custom audiences.Once we have a clear understanding of our primary audience, we will proceed to the WHAT, or the message or content of our communication campaign. Here, we will examine various examples of digital advertisements and executions.In this section you will learn about the most frequently used types of ads in each of the most relevant digital platforms from Facebook ads to TikTok hashtag challenges to Performance Max on Google.The WHAT leads to a discussion of the WHERE, or the digital touch-points through which we choose to communicate with our target audiences. We will examine why and how we will select one platform over the other.In this section you will learn how to think about digital media planning by understanding how people use the platforms.This course comes with a full epub manual you can and use for further references plus a number of quizzes to check your understanding.

Overview

Section 1: Introduction to the course

Lecture 1 Introduction

Lecture 2 Agenda of the course

Section 2: The WHY: setting objectives on digital

Lecture 3 The WHY: what will you learn

Lecture 4 The WHY: setting objectives

Lecture 5 The WHY: Job to be done, Marketing and communication objectives

Lecture 6 The WHY: Setting objectives online: Facebook

Lecture 7 The WHY: setting objectives online: Google, TikTok, Linkedin

Lecture 0 Reviews

Lecture 8 Job To Be Done - try for yourself

Section 3: The WHO: digital persona, consumer journey, retargeting and precision marketing

Lecture 9 The WHO: what will you learn

Lecture 10 The WHO: Intro to target and digital persona

Lecture 11 The WHO: the digital persona

Lecture 12 The WHO: triggers and barriers

Lecture 13 The WHO: path to purchase and consumer journey

Lecture 14 The WHO: digital consumer journey

Lecture 15 The WHO: from Digital journey to Marketing Funnel

Lecture 16 The WHO: precision marketing part 1

Lecture 17 The WHO: precision marketing part 2

Lecture 18 The WHO: precision marketing part 3

Lecture 19 The WHO: precision marketing part 4

Lecture 0 Reviews

Lecture 20 Activity: Digital persona and digital journey

Section 4: The WHAT: the content of digital communication

Lecture 21 The WHAT: what will you learn

Lecture 22 Introduction into the WHAT

Lecture 23 The WHAT: planning for key message

Lecture 24 The WHAT: digital ads formats

Lecture 25 The WHAT: Digital display ads

Lecture 26 The WHAT: Influencers Marketing

Lecture 27 The WHAT: social media ads introduction

Lecture 28 The WHAT: Facebook adv formats & KPI

Lecture 29 The WHAT: Google and YouTube adv formats & KPI

Lecture 30 The WHAT: Linkedin adv formats and KPI

Lecture 31 The WHAT: TikTok adv formats & KPI

Lecture 32 The WHAT: Twitter adv formats & KPI

Lecture 33 The WHAT: Digital activation

Lecture 34 The WAHT: Digital Video Marketing part 1

Lecture 35 The WAHT: Digital Video Marketing part 2

Lecture 36 The WHAT: Digital Video Marketing part 3

Lecture 37 The WHAT: Digital Video Marketing part 4

Lecture 38 The WHAT: Video distribution strats

Lecture 0 If you liked this course, please help leaving a good review!

Section 5: The WHERE

Lecture 39 The WHERE: what will you learn

Lecture 40 The WHERE: Introduction to digital media planning

Lecture 41 The WHERE: Analysis of Facebook as Media platform

Lecture 42 The WHERE: Analysis of Google, YouTube and Instagram as media platforms

Lecture 43 The WHERE: Analysis of Linkedin as media platform

Lecture 44 The WHERE: Analysis of TikTok, Twitter and Pinterest as media platforms

Lecture 45 The WHERE: An integrated view of the Marketing Funnel for FMCG marketers part 1

Lecture 46 The WHERE: An integrated view of the Marketing Funnel for FMCG marketers part 2

Lecture 47 The WHERE: An integrated view of the Marketing Funnel for FMCG marketers part 3

Lecture 48 The WHERE: An integrated view of the Marketing Funnel for FMCG marketers part 4

Lecture 49 The WHERE: summary and take outs

Lecture 0 Help leaving a good review!

Section 6: Conclusions

Lecture 0 Bonus lecture

Lecture 50 Conclusions & Arrivederci!

FMCG / CPG marketers,FMCG Product managers,FMCG Brand managers,Marketing managers,Digital marketers,Social media managers,Social media content creators,Strat planners,Digital planners,Account executives

HomePage:

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