Published 1/2023MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 1.48 GB | Duration: 1h 51m
Learn actionable Search Ee Optimisation (SEO) strats from industry experts and grow your website traffic What you'll learn The correct SEO concepts, methodologies and processes required to be in place in order to run successful SEO campaigns in any organisation How to rank on the 1st page of Google both locally and internationally by knowing what to include on any webpage Important on-page and off-page ranking factors and how they can be used to shape your SEO strategy How to use various SEO tools to conduct competitive SEO analysis How to conduct extensive and effective keyword research to beat the competition How to identify link building opportunities and implement them to existing SEO campaigns How to earn high quality editorial backlinks with a few simple white-hat techniques How to implement white-hat on-page SEO optimisation techniques How to create keyword ranking reports, track and measure ROI on SEO activities, and make strat improvements using SEO analytics How to oversee and manage SEO campaigns in-house or through an external SEO service provider Requirements No experience needed. You will everything you need to know about SEO. Basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files. Description This intensive Search Ee Optimisation (SEO) course covers up-to-date search marketing strats, and you’ll learn step-by-step how to implement them into your existing marketing strats in order to achieve business goalsTo facilitate learning, you’ll be provided with a demo website for practical sessions on keyword research, on-page optimisation, and link building. Alternatively, you may choose to work on your own website if you have one.Get introduced to SEO strats that will not only enable you to manage your own SEO campaigns as an SEO head, but also be able to manage an external SEO service provider should you hire one.This SEO course is packaged into digestible, bite-sized lessons to make learning more effectiveAfter learning from a seasoned SEO expert, you’ll leave with a firm understanding of:The correct SEO concepts, methodologies and processes required to be in place in order to run successful SEO campaigns in any organisationThe latest Google algorithm updates and the impact those have on your website rankingsHow to rank on the 1st page of Google both locally and internationally by knowing what to include on any webpageImportant on-page and off-page ranking factors and how they can be used to shape your SEO strategyHow to use various SEO tools to conduct competitive SEO analysisHow to conduct extensive and effective keyword research to beat the competitionHow to identify link building opportunities and implement them to existing SEO campaignsHow to earn high quality editorial backlinks with a few simple white-hat techniquesHow to implement white-hat on-page SEO optimisation techniquesHow to create keyword ranking reports, track and measure ROI on SEO activities, and make strat improvements using SEO analyticsHow to oversee and manage SEO campaigns in-house or through an external SEO service provider Overview Section 1: SEO Fundamentals Lecture 1 Introduction - What is SEO-SEM and How It Works Lecture 2 The Long Term Benefits and Impact of SEO on a Business Lecture 3 SEO Case Studies Lecture 4 Advantage and Disadvantages of SEO Lecture 5 SEO vs. SEM Lecture 6 A 4-Step SEO Process Section 2: Keyword Research Lecture 7 What is Keyword Research? Lecture 8 Using Buyer Personas for Keyword Research Lecture 9 Applying Customer Buying Journey to SEO Lecture 10 Understanding Search Intent for SEO Lecture 11 SEO Information Architecture & Site Structure Lecture 12 Walkthrough of a Live Website's Site Architecture Lecture 13 Creating a Keyword Plan Lecture 14 Keyword Research Template & Google Keyword Planner Section 3: On-Page SEO Lecture 15 What is On-Page SEO? Lecture 16 SEO Best Practices for Title Tag, Domain URL & Meta Description Lecture 17 Title Tag, URL & Meta Description WordPress Hands-on Lecture 18 Best Practices for Image Optimisation Lecture 19 Best Practices for Content Creation Lecture 20 How Search Ees Work Lecture 21 White Hat vs. Black Hat SEO Lecture 22 What is Local SEO and How to Rank in the Local Pack Results Section 4: Off-Page SEO Lecture 23 Introduction to Link Building Lecture 24 Social Signals & SEO Lecture 25 Link Schemes & Search Ee Penalties Lecture 26 3 Main Types of Link Building Strats Lecture 27 Reverse Eeering Backlinks Section 5: SEO Analytics and Reporting Lecture 28 SEO Analytics with Semrush Lecture 29 Essentials SEO Metrics to Measure Marketing Managers/Executives,Content Developers,Web Developers,Business Owners,Individuals seeking a career which would require them to have a foundation in SEO HomePage:
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