Published 12/2022MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 390.58 MB | Duration: 1h 15m

Learn how to implement and use enhanced eCommerce in Google Analytics 4 (GA4)

What you'll learn

How does eCommerce Works in GA4

What are the various events in GA4

How to track eCommerce Events in GA4

Configure GA4 funnel exploration

Requirements

Basic Understanding of Google Analytics 4 (GA4)

Description

Google Analytics 4 (GA4) eCommerce Reporting and Tracking with Google Tag Manager course shows you how you can track your Online store's shop experience in GA4.Start using the latest version of Google Analytics with confidence. You will learnHow eCommerce Tracking Works in GA4eCommerce Reports in GA4How to set up various eCommerce events in Google Analytics 4The various steps and events in GA4Develop eCommerce Funnel Exploration in GA4Note: This course requires basic knowledge of GA4 and Google Tag Manager. If you are not familiar with GA4 and/or Google Tag Manager then I highly recommend that you go through my Bners courses on both of these topics.I have worked with Google Analytics since its first version and taught classes since then. I teach in a way that even a bner (with no background) can understand and lead the content to a more advanced level content.This course applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website's performance and visitors.Why you should learn from me?I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-perfog Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), the University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.I have eeering degrees and an MBA.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: eCommerce Tracking with GA4

Lecture 2 eCommerce Tracking and GA4 Events

Lecture 3 Tracking Item/Product Views with view_item event

Lecture 4 Items Array - an important aspect of eCommerce Tracking

Lecture 5 Add To Cart Tracking

Lecture 6 View Cart

Lecture 7 B Checkout Tracking

Lecture 8 Address, Shipping and Checkout

Lecture 9 Various other eCommerce Events

Section 3: eCommerce Exploration

Lecture 10 Creating Funnel Exploration - eCommerce Tracking

Google Analytics Professionals,eCommerce Analysts,Web Analysts,Digital Analysts,Product Managers

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