Last updated 10/2022MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 947.02 MB | Duration: 1h 44m

Learn everything you need to know about Brand Partnerships - going into detail about Integrations, Rewards and Awareness

What you'll learn

The 3 Core Brand Partnerships Types - Integrations, Rewards, Awareness

The 6 Brand Partnership Objectives

Locating and choosing the right partners

The 4 types of Integration Partnerships and how to create them

API's, White-labels, Exclusivity, Discount Partnerships, Offer Pages and Tracking

Sponsorships, Product Placements, Joint Products and Charity Partnerships...

....And all with a whole host of up to date examples!

Requirements

Basic Marketing Knowledge

Basic Partnership Marketing Knowledge

Desire to Learn More About Partnerships

Description

Are you just starting out in Brand Partnerships? Running a partnerships channel in your business? Or more experienced and looking for in-depth knowledge on Integration Partnerships? Then this course is for you!It is the only recognised course out there on Brand Partnerships (when two brands partner up to promote each other) - which focuses on Integrations, Rewards and Awareness... Integrations - where two brands plug in to one another utilising API's and White-labelling. Rewards - covers affiliate marketing, discount partnerships and offer pages. Awareness - covers sponsorships, product placements and influencer marketing. These marketing techniques are exploding across the globe, with most of our favourite brands now partaking in Brand Partnerships in some form. Companies like Spotify teaming up with TicketMaster, TripAdvisor's integration with Deliveroo, & Lasute offering a discount on HomeAway. Business are starting to realise that teaming-up with like-minded brands is one the finest ways of attracting new customers, and this course aims to teach you exactly how they work and how to go about doing it!About the Instructor:I have been working in partnerships and affiliation for over 12 years, with a wealth of experience in UK start-ups, all the way to FTSE 100 companies. I have lectured at live events and written for some of the biggest UK Marketing publications such as EConsultancy and PerformanceIN. Also the author of 'The Complete Guide to Partnership Marketing' - the number one book on about Brand Partnerships!This course aims to teach you: The 3 Core Brand Partnerships Types - Integrations, Rewards, AwarenessLocating and choosing the right partnersThe 4 types of Integration Partnerships and how to create themAPI's, White-labels, Exclusivity, Discount Partnerships, Offer Pages and Tracking.......And all with a whole host of up to date examples!If you want to get ahead in Brand Partnerships (Integrations, Rewards, Awareness) then this is the course for you!

Who this course is for

New to Brand Partnerships,Looking to start partnerships in your own business,Looking to improve your existing knowledge,Looking to enhance your Digital Marketing skills

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