As the use of generative AI becomes more widespread, marketers are benefitting from combining marketing strategies with these tools, leading to innovative techniques for lead generation. In this course, social selling expert and coach Lorenzo Johnson guides you on this transformative journey. Explore AI's role in lead generation, gaining profound insights into essential AI technologies. Navigate the realm of AI-driven customer segmentation, harnessing its power to identify and target specific audiences effectively. Plus, discover how to integrate AI and personalization, enabling precise lead nurturing strategies. After completing this course, you'll have advanced skills to harness AI's potential, revolutionizing your approach to lead generation so you can enhance your marketing abilities.