In this course you will learn to extract the full potential of generative AI while maintaining ethical integrity with our **Practical Guide to Ethical Generative AI for Professionals**.  Whether you utilise generative AI for your job or personal projects, this course is tailored to empower you with the knowledge and tools to apply AI responsibly.

• Start with a comprehensive overview of generative AI models, know their mechanisms and impact on decision making.

• Dive deep into the ethical challenges that accompany the use of generative AI, such as bias, misinformation, and Privacy.

• Learn to identify the root causes of these issues and implement effective mitigation strategies to address them.

• Enhance your expertise with our specialised AI ethics assessment framework,  to help you evaluate ethical standards

• Discover how to seamlessly integrate this framework into your workflows, ensuring that your use of generative AI aligns with both ethical principles and your personal or organisational values.

By the end of this course, you will be equipped to navigate the complexities of generative AI, making informed and responsible decisions that balance innovation with ethical considerations. Empower yourself to lead with confidence and integrity in the dynamic world of artificial intelligence, whether in your professional endeavours or personal initiatives.