Many companies have haphazard technology stacks, with many disparate systems that are cobbled together. But between rising customer expectations, lightning-fast technological innovation, and ever-evolving organizational structures, businesses today must deliberately design customer experience (CX) tech stacks that are capable of driving meaningful and measurable outcomes.

This requires identifying friction points, disconnects, and digitization opportunities through a CX lens. In this course, instructor Blake Morgan shows you how to build and implement a customer-centric technology strategy that you can audit to determine consolidation, optimization, and integration needs. By the end of this course, you’ll be equipped with new tech stack strategies and a road map to help your team come together around priority capabilities that facilitate positive customer experiences while propelling agility to adapt as demands shift.