What you'll learn

Why having a personal website opens you up to opportunities from all angles

How to choose the best tools to assemble your personal website

How to structure your pages to increase conversions

The style and layout strategies that get your content seen

Which pages to include and what to show on them

How to gain trust through your personal website that gets you work

How to position your personal website to gain an audience that will buy from you

Why messaging raises personal brand awareness and how to create yours for your website

How to write convincingly to encourage people to get in touch with you

How to craft offers that present value effectively to get leads and make sales

Tactics to drive relevant traffic to your personal website

Methods to monetise your personal website from different sources simultaneously

How to test your personal website's performance and improve it over time

Requirements

No programming experience needed.

Description

If you work or spend a lot of time online, you need your own website.It's your modern-day CV and gateway to a pipeline of opportunity:Leads for work that come to youRevenue across multiple income streamsValuable opportunities from interesting peopleYour personal website should be the centrepiece of your marketing strategy.Do you want to know how to create a good one?Let me show you the playbook.I've been using my personal website to generate interest in my services for years.My website has provided fuel for my freelance career since 2009.It's been tweaked, modified, tested, added to and removed from in this time.Leaving me with 100s of valuable lessons learned in what makes personal websites successful.The biggest lesson learned of all?When your personal website is good, you need less traffic than you think.And because your personal website is good, you can increase results by driving more traffic at any time.The first step is creating a good personal website.And that's what this course is all about.Across 12 video modules you'll learn:Why having a personal website opens you up to opportunities from all anglesHow to choose the best tools to assemble your personal websiteHow to structure your pages to increase conversionsThe style and layout strategies that get your content seenWhich pages to include and what to show on themHow to gain trust through your personal website that gets you workHow to position your personal website to gain an audiencethat will buy from youWhy messaging raises personal brand awareness and how to create yours for your websiteHow to write convincingly to encourage people to get in touch with youHow to craft offers that present value effectively to get leads and make salesThe tactics I use to drive relevant traffic to my personal websiteMethods to monetise your personal website from different sources simultaneouslyHow to test your personal website's performance and improve it over time

Overview

Section 1: Personal Website Playbook

Lecture 1 Getting Started

Lecture 2 Choosing A Platform

Lecture 3 Layout and Style

Lecture 4 Content

Lecture 5 Trust Signals

Lecture 6 Taking Your Position

Lecture 7 Messaging and Copy

Lecture 8 Crafting Offers

Lecture 9 Traffic Tactics

Lecture 10 Revenue Streams

Lecture 11 Iterative Improvement

Lecture 12 Inspiration

Freelancers,Consultants,Creators,People looking to build a personal brand,Anyone who works online