Level: Beginner | Audio: Italian | Subtitles: Italian, Spanish, English, Portuguese, German, French, Polish, Dutch Information

https://www.domestika.org/en/courses/3864

Learn the Growth methodology, set up a real business project, create a Business Validation Funnel, and optimize for expansion.

Welcome to this online course with Luca Barboni, an internationally renowned digital marketing and growth hacking expert. In this course, you will learn how to apply growth hacking to launch your idea to market in an agile and creative way. Luca, known for his work with leading companies such as the European Commission, Enel and Unilever, will guide you through an innovative process to quickly test the effectiveness of your project before fully developing it. You will discover the growth hacking mindset and learn how to set clear goals for your business. Luca will show you how to focus on the problem, not just the solution, through listening to customers and experimenting. Next, you will develop a comprehensive strategy, mapping your business model, identifying your ideal target audience, and analyzing your competition. You will learn how to communicate the value of your project and test it through interviews and surveys. Finally, you will implement a landing page and data tracking system, as well as create an archive of ideas for the future. By the end of the course, you will be ready to launch and grow your business, always keeping your customers at the center and optimizing your resources.