Level: Beginner | Audio: Portuguese | Subtitles: Portuguese, Spanish, English, German, French, Italian, Polish, Dutch Information

https://www.domestika.org/en/courses/3679

Make brands stand out with memorable character design and learn how to create a family of characters that reflect your brand's values and personality

Flora de Carvalho and Dominique Kronemberger, founders of Estúdio Passeio, will guide you on an exciting journey through the world of graphic design, full of vitality and joy. With a notable trajectory collaborating with brands such as UOL, Stone, Neon and Sportv, and having received recognition at the Brasil Design Awards, LAD Awards and Promax, these talented artists will show how to create unique characters for a brand's visual communication. Immerse yourself in the creative process of illustration and discover how to develop a family of characters for a fictional company, allowing you to convey the essence of a brand and optimize your visual communication. Throughout the course, you will cover key concepts, from creating a brand's illustration identity to adapting a brief for the artistic process, learning to express personality through physical characteristics and visual elements. Additionally, you will explore strategies for bringing your characters to life and managing client expectations in commercial projects. You'll expand your knowledge of character design and how characters become valuable communicators in the digital world, especially when conveying ideas that go beyond the capabilities of still images or videos.