Language: English (US)

Master harmonious typography in this most unique and informative typography fundamentals course on the platform!

https://www.udemy.com/course/typography-1/

WELCOME TO TYPOGRAPHY 1.618!

Includes a crash course on Adobe Illustrator to have the best techniques for any future project. So, this course is a 2-in-1 special collection!

Communication is paramount in survival. Without a method of conveying information, we will last a very short time. Be it auditory or visual, communication is what makes us understood, makes us unique, makes us human. We, as intelligent beings, communicate in different ways, and the most dominant way is through visual language. Visual language comes in various forms - text & complex artworks. Text is the most widely used method, as it is the visual representation of the language that we speak.

Nowadays, text is more than a mere means to convey information. It is an art device. We have seen countless posters and print designs which convey information, while applying masterful aesthetics to it. What results is a beautiful and harmonious visual masterpiece, which not only has its own identity, but also, holds together, the central theme of the information it wishes to convey. That methodology of selecting the typeface (the literary device used as the text), the arrangement (layout) and the color schemes to make it beautiful is what comes under typography. But typography is much more than that - its about a harmonious union between geometry and abstraction.

All over the internet, we look at brilliant creations in posters and how amazing the text placement, typeface or font choice, and the color scheme is. How brilliant and harmonious they are created, and we wonder whether we could even replicate or at least come close to what we were just  impressed by. Well, this course is uniquely created with such learners in mind. You will learn the most beautiful technique which is less talked about, yet used in virtually everything we see. And that technique relates to using THE GOLDEN RATIO - 1.618. Yes, the golden ratio, which is the nature's beauty formula, which exists in all stable and harmonious structures - ranging from flowers, galaxies, shells and much much more.

Learning the method to arrange text in golden ratio is fascinating. You can literally use one typeface and by using techniques of contrast, repetition and golden ratio arrangement, and transform your work into a well curated artpiece. And others will wonder - how only one typeface can result into such a simple yet masterful artpiece, with every info presented in a logical format, yet aesthetically driven. All of this, you will learn in detail in this Typography 1.618 course.

You will also learn Adobe illustrator in the crash course that I have included in this collection. I have covered nearly every fundamental which is crucial for any big project that you undertake, so that you can actually practice typography in this course as well as practice other things you want! So, this course is a good value for money!

We want to stand on shoulders of giants, and learning from artists that were best in their time (and now even), will give you a mindset like non other. You will feel confident to approach virtually any project - be it interface design, website design or poster design. You will learn how the works of some of the best artists of all time do their masterpieces, yet once we break down the artworks easily, you will notice how easy it is to absorb their knowledge and the techniques they use. With such knowledge, you will be aware of all the relevant information and thus, your artpiece will stand out from everyone, who do not know about the techniques that I will show in this course :)

This course is all about typography. The layouts, the fonts, the arrangements, size, contrast, hue, etcetra, all make up this course. This course includes various mathematical construction methods, which are patterns found in nature's very own beauty. This course will teach you, from the ground-up, the concepts, the reasoning behind the designs from the most famous typography designers of all time -

• Siegfried Odermatt,

• Rosmarie Tissi,

• Jan Tschichold &

• Joseph Muller Brockmann

We see the methods they deployed, the layout principles - everything. We also learn how to construct grids for print media, especially those looking to write the next best selling novels! :). We also learn about the famous root 2 layouting, first introduced by germans to set the standard for the A4 paper size! As an extra, we also see the root 3 layouting, so you would then have 3 options - Fibonacci, root 2 and root 3 layouts to choose from!

The best thing about all of the things that we learn, is that it is applicable to virtually anything you can think of designing! Be it websites, posters, brand books, or books, the methods I teach work for virtually any scenario. But it all comes together with how much time you put into practice.

We cover all important things with regards to typography. And I have kept it all simple - you will enjoy the understanding!

Lastly, upon request, you can get the slides, but only a limited number of them due to copyright issues with my team. But, I will try my best upon request!

Now, to give more value to this course, I have also included a font which I designed, taking inspiration from the Tibetan scripts. I am giving away all the rights to you for use for any project you like, personal or commercial. I hope you will like it :)

I want to ease learning for you. You must focus on the primary information, not the fluff. Thus, this course is as precise as the golden ratio :).  You will learn the most fundamental typographical knowledge here, that's a promise. And you will pleased to realize how easy it becomes to apply your skills after learning & mastering the fundamentals. Your work will have simplicity and a sense of harmony that will be hard to decode by other people who don't have knowledge of typography fundamentals (they probably haven't taken this course! :D ). But, you should have the mindset of questioning things, and so, I will be ready to answer each of the queries you have while traversing through the course!

With this, Let's begin Learning!