In this online course, Martin Lorenz teaches you how to design flexible systems for visual identities step by step. For more than 20 years, the graphic designer, communicologist, and cofounder of TwoPoints.Net has been developing visual languages that always respond to new requirements, contexts, and content. Through his work he has carved out a new design paradigm known as "flexible visual systems." With Martin's help, learn how to devise visual identities adapted to all kinds of formats. Discover the theoretical foundations of this creative process and develop a design manual to present your project.
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