Throughout history we have seen great artists who developed a highly recognized personal identity, such as the alter egos of artists like Marcel Duchamp and David Bowie, and urban artists like Banksy and Invader; all of them developed a unique visual world that speaks for itself. Alejandro Giraldo is an illustrator who has worked for major brands and advertising agencies. His passion for the sea led him to create the clothing brand Velmost, where he reflects part of his identity and personality.

In this course, learn to develop an illustrated personal identity and get to know yourself by identifying your inspirations and influences to find an alter ego that represents you and create a universe around it, embodying it in a pack of graphic pieces such as t-shirts, stickers, and plates.