Level: Beginner | Audio: Spanish | Subtitles: Spanish, English, Portuguese, German, French, Italian, Polish, Dutch

https://www.domestika.org/en/courses/2477-strategy-and-research-for-brands-and-personal-projects

Learn the processes and tools to build a communication framework that fits your brand strategy

Whether selling a product or launching a personal project, prior research is always necessary for defining an effective communication strategy. Carolina Zakrajsek is a strategy and market research consultant who has worked for agencies like DDB, TBWA, and Grey to help brands such as Coca-Cola, McDonalds, Claro, and various start-ups achieve their goals. In this course, learn to define key strategic elements for a new or existing brand, whether a product, service, or personal project. Caroline explains how to set goals, study your public, analyze the competition, and measure your success, step by step.