Level: Beginner | Audio: Italian | Subtitles: Italian, Spanish, English, Portuguese, German, French, Polish, Dutch

https://www.domestika.org/en/courses/2945-visual-identity-for-creatives-and-brands

Discover how to create a visual identity, from the initial analysis to the creation of the graphic concept, and learn to communicate a brand effectively

Every brand and company has their own personality. Knowing how to capture that personality and transform it into a visual identity is meticulous work that requires thorough research and attention to detail. Anna Diani, brand designer and founder of Take the point studio, helps creative people and companies identify and craft their essence. In this course, Anna teaches you how to create a visual identity step by step and use different tools to define a brand’s attributes and style, from naming to the presentation.