This hour-long class is a journey brimming with real-world insights, creative vision, and tactics for a successful launch in the marketplace. Joey shares his philosophy on design; offers practical tips for working with stakeholders, manufacturers, and marketers; and uses examples from his own work to show how to successfully negotiate the tension between your initial concept and practical outside forces.

This class is especially geared towards those with an interest in launching their own products, but anyone with an enthusiasm for industrial design, making, and aesthetics will find this class highly engaging. All students are encouraged to present their product ideas in the online gallery and exchange feedback.

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