This comprehensive course begins with an overview of the Bing landscape, and then guides you through creating an account, setting bids, writing effective ads, and selecting keywords. Familiarize yourself with important Bing Ads policies in order to save time and make sure your campaigns are approved quickly. Learn about ad extensions, targeting, and setting up Universal Event Tracking, as well as how to use available tools—for example, the Bing Ads Intelligence tool—to successfully carry out campaign optimization.

Topics include:
* Creating your account
* Navigating the Bing interface
* Setting up billing
* Estimating traffic and setting bids
* Writing effective ads
* Using dynamic text ads
* Setting up campaign exclusions
* Using automated rules
* Setting up Universal Event Tracking
* Creating a remarketing list in Bing Ads
* Measuring performance with Bing Ads reports