Universal Principles of Design, based on William Lidwell's award-wining books, illustrates one design principle every other week, ranging from the tried and true (the 80/20 rule) to concepts that you may not have ever heard in a design context (Ockham's razor or crowd intelligence.) These principles are critical to successful design—no matter what the discipline. Anyone who creates, designs, engineers, or illustrates will learn invaluable lessons that will take their work to the next level.

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