Learn what branding really is, how it works, and how you can build and maintain a more competitive brand, in this course with marketing expert Brad Batesole. Explore best practices for researching, developing, visualizing, and managing your brand, and learn about incorporating your brand throughout various customer touchpoints and keeping tabs on your brand as your company grows.

Topics include:
* Components of branding
* Creating a brand strategy
* Conducting a brand audit
* Crafting your vision statement and selling position
* Evaluating brand visuals, colors, and language
* Enhancing brand touchpoints
* Measuring brand loyalty and equity

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