Learn what it takes to be successful at social media marketing, without a lot of resources or dedicated marketing staff. Digital and social media strategist Martin Waxman explains the key terms and definitions (everything from SEO to hashtags) and tells you how to start finding your customers online. Learn how to make an action plan that outlines your goals, team, and budget, and find time to implement your ideas. He'll also talk about what content to publish where and the tools you need to measure the success of your efforts.

Topics include:
* Using social media to listen to customers
* Setting goals
* Crafting a social media policy and a plan
* Creating shareable content
* Measuring your social media success

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