Duration: 1hr 3m | Video: h264, yuv420p, 1280x720 30fps | Audio: aac, 44100 Hz, 2 ch | 1.02 GB
Genre: eLearning | Language: English
When it comes to landing page design, balancing data-driven decisions with intuition can be tricky. There's no right way to create a landing page, and while you can follow a few best practices, your success ultimately comes down to trial and error. If you want to speed up the trial and error process you can test your landing page before going live.
A landing page is a website with one page, no sub pages, and typically used for testing ideas or pitching new products or features. Where you put your text, what you say, your font, your colors, and your images can make an enormous difference in the effectiveness of the page. There are plenty of cases out there that show how tweaking one or two words can increase conversions by as much as 30%. More info - https://www.skillshare.com/classes/business/Creating-landing-pages-with-Unbounce-Get-started-by-creating-a-pitch-page/74365226
In this class I'm going to teach you how to set-up and design landing pages using a system called Unbounce, one of the most popular tools out there for creating landing pages and running A/B tests. A/B tests see what your audience responds to best and Unbounce is the most comprehensive tool for extracting this information.
We'll start with learning how to create basic pages before getting into more advanced techniques. Then we'll set up A/B tests and play around with other important aspects like conversion goals, dynamic text and payment buttons.
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