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Designing a Brochure
Designing a Brochure
Duration: 2 hr 35m | Video: h264, yuv420p, 1280x720 30fps | Audio: aac, 44100 Hz, 2 ch | 740 MB
Genre: eLearning | Language: English

 

Brochures are essential marketing tools, which establish brands and help them cut through the clutter from the competition. Here designer and educator Nigel French taps into his 20+ years of professional experience and shows how to use InDesign (with some help from Illustrator and Photoshop) to create four of the most common kinds of brochures. 


Each project has a different budget, a different audience, and a different purpose. But Designing a Brochure covers more than the mechanics of the workflow. It also explores the creative process, giving designers options for producing brochures that are both stylish and cost-effective.

 

Topics include:

  • Generating ideas
  • Working with templates
  • Choosing the right text and typography
  • Choosing colors, images, and printing and folding methods
  • Creating single-fold, trifold, double parallel fold, and broadside brochures
  • Placing and styling text
  • Scaling and cropping images
  • Preparing a brochure for print

 

Designing a Brochure
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Designing a Brochure
  


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