Social media marketing expert Michelle Hernandez shows how to publish content, set up reports and publishing workflows, add campaigns, create tags, and track competitors. Plus, learn how to set up social listening rules to monitor conversations across the social web. You can also see how your campaigns are performing with Adobe Social's impressive analytics tools. Want to keep your online communities on track? Watch the chapters on unified moderation, which allows you to moderate comments across multiple platforms and implement auto-deletion and escalation rules. By the end of the course, you should be able to more effectively manage your brand, engage your audience, and measure ROI from all your social media marketing efforts.

Topics include:
* Adding users and groups to Adobe Social
* Setting up report suites and publishing workflows
* Adding social properties, campaigns, and tags
* Tracking competitor Facebook pages
* Setting up Facebook audiences and Google Circles
* Scheduling and publishing content
* Creating custom analytics reports
* Setting up social listening rules to monitor social buzz
* Using moderation feeds
* Using dashboards

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