Learn how to design successful cultural and commercial exhibitions

How to put on a show for your audience – in short, this is what you will learn. The 42 video lectures of this course will teach you the steps you need to take in order to design a successful exhibition.

Maybe you are asking yourself...what does 'successful' mean? That is a great question and finding the right answer is the most important part of the design process. Considering the three most important factors in exhibition design – the client, the audience and the venue – success can be translated by creating a 3D story that conveys your client's brand values, in an easy-to-understand, yet exciting way for the target audience, while using the venue's architecture at its best.

If you are interested in strategic thinking, then this course is for you! You will learn how to identify and use patterns, and how to design an exhibition, effectively employing graphics, lights, sound, film & multimedia devices. Every chapter includes case studies that reveal the differences between cultural and commercial exhibitions, helping you find the right strategy for your own project.