This course is divided into 4 separate sections. The first section, which you are watching right now, is the introduction section, which will give you the foundation of the subject before we get deeper into all different elements.

The second section covers the internal branding profile, which basically are all branding elements that make up the heart and soul of your business. For example: your core values, your story, beliefs and business culture. These are things that your customers will not know about in a direct manner, but they have a huge effect on how you develop your external branding profile.

The third section covers the external branding profile, like your logotype, color scheme, typography etc. Think of these two different sections as two sides of the same coin. One can not exist without the other.

Home Page - https://www.udemy.com/branding-your-business/